To eat or not to eat?

http://m.youtube.com/watch?v=lUtnas5ScSE 

"The Scarecrow" was produced in Los Angeles for Chipotle and released in 2003. The three minute ad (more like short film) followed the heroic journey of a scarecrow in his search of real food outside the realm of processed foods.  In short, the ad is trying to persuade people to eat better. But in the bigger picture scheme of things, the ad encourages people to look at where their food comes from and to reevaluate how they eat. 

The ad uses exaggeration a lot to emphasize their message. For example, the food company in the ad, Crow Food Inc., controls every food related item in the town. While in real life that is not true, it does convey the message that big corporations, who are just looking for profit, control most of our food. Chickens getting injected by robots and cows trapped in boxes are also exaggerated forms of what happens in real life, as well. In addition, the ad uses a lot of carefully thought out diction to convey its message further. Using words like "natural" and "farm fresh" to describe processed foods, shows the audience real life example of  how food is advertised food that might not actually fit the claim. And finally, the ad's music is the perfect way to tie the whole ad together. Because the song is so iconic and the rhythm is very nice, it fits very well and really captures the message of trying to change the way we do things.        

This ad portrays the deadly sin of "gluttony". It opens our eyes to the fact that we eat too much, eat too unhealthy, and eat without knowledge of where the food came from. 

In my opinion, the ad is meant for almost everyone. The ad is hoping to persuade you to eat better which is a message that anyone can take away from. However when I think about Chipotle, it's prices, and its message of organic and healthy farming, it becomes more obvious that the ad is intended for middle to upper-middle class, because they are the ones most likely to be able to afford Chipotle. This class usually knows of the issue but usually needs the push and motivation to continue to solve the problem, in this case, healthy eating. 

Jane Eyre: Main Idea

Personally, I think the central idea or message that is being tried to get across is that Mr. Brocklehurst is not who he seems and therefore hope still exists. While on the outside Mr. Brocklehurst portrays himself as a kind person who is doing the right thing for his community and for the girls, this chapter gives us insight into who he really his.  The greatest example of his contrast in this chapter comes when his wife and daughter walk into the room. Moments earlier he had just finished saying that his, "mission is to mortify in these girls the lusts of the flesh; to teach them to clothe themselves with shame-facedness and sobriety" but when his wife and daughter walk in they were, "attired in velvet, silk, and furs". If Mr. Brocklehurst was really working towards a greater good, he would include teaching his wife and especially his own children in the same way. The chapter continues to highlight the insecurity of Jane and the children while showing Mr. Brocklehurst's harsh and wasteful means of punishment and reform. But the strongest example of hope for a brighter future comes when Helen smiles at Jane when she is in the middle of her punishment. Jane says, "it was the effluence of fine intellect, of true courage; it lit up her marked lineaments, her thin face, her sunken grey eye, like a reflection from the aspect of an angel". The tiniest smile can be the true form of revolt and hope for Jane as she faces the unfair punishment for Mr. Brocklehurst.